This project was developed for CPFL Soluções to introduce the future of energy through the launch of their new e-commerce platform. Adhering strictly to the company's corporate visual identity, the video translates complex environmental and financial concepts into an engaging visual narrative.
The execution relied heavily on character animation and bespoke graphic elements to guide the viewer through the platform's core offerings, including the purchase of carbon credits, electrical energy, and I-REC (International Renewable Energy Certificates). The final piece blends brand compliance with dynamic storytelling, turning high-level sustainability solutions into an accessible and commercially impactful digital experience.